The Unicorn, a legendary animal known for its graceful appearance and long spiralling horn from its head. Usually associated with mythological fantasies and magic, the Unicorn has now become quite the accessory.
We are going through a phase at the moment where almost random objects or animals are becoming trends. Two recent examples of this include the moustache, from an ageing man's lip it jumped onto the high-street and was seen in both jewellery and on clothing. Another recent trend to make the fashion headlines is the cat, a hipster fuelled trend perhaps - but still, a selection of cat imagery caught on and once mixed with editing and graphics created some very individual looks.
The idea of magic and surrealism is big right now, the sorbet colour palette links us to childhood, immaturity and fantasy. With the recent heat wave of galaxy prints and swirling patterns hitting the market, the Unicorn seems like an obvious choice of animal to incorporate. The Unicorn is a likeable animal, I mean I personally am not a fan of horses but Unicorns however - yeah I'd wear a Unicorn. Pegasus' and Unicorn's are just a darn sight cooler than the traditional horse.
I really like the subtle and classy take ASOS have achieved in its Unicorn range, with a simple repetitive print it has made the magical print be able to be worn by the every day woman. This means that that lady in the oversized Unicorn t-shirt (you know who I mean) is no longer a weirdo from crazy land; she is in fact a trendsetter. Hard to believe I know but that's just how it goes sometimes, the vintage wolf jumpers did it and now its the Unicorn's turn to gallop on into the spotlight.
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