If you have recently looked in Topshop's new in section, you'll see a few items scattered throughout which you may recognise. Since Stussy's beginnings in the late 1980's as a skater brand, it has grown and grown. In the recent years more than ever, with that recognisable scribbled hand writing that you see on the front of so many t-shirts as well as bags and hats.
The skater brand has taken a turn and is currently accommodating the 'hipster' trend that is infesting our high-streets. As you can tell by my use of words, im not sure i'm particularly all that keen on 12 year olds wearing brands such as Stussy and HUF - in my opinion it's losing what the brand is really about aka street life and 18+ material.
Originally Stussy was influenced by underground movements, the rasta culture and sportswear. It has been called an anti - fashion and anti - establishment. Stussy regularly collaborate with other brands, such as VANS, KEDS and more recently LOVE - MADE
The skater brand has taken a turn and is currently accommodating the 'hipster' trend that is infesting our high-streets. As you can tell by my use of words, im not sure i'm particularly all that keen on 12 year olds wearing brands such as Stussy and HUF - in my opinion it's losing what the brand is really about aka street life and 18+ material.
Originally Stussy was influenced by underground movements, the rasta culture and sportswear. It has been called an anti - fashion and anti - establishment. Stussy regularly collaborate with other brands, such as VANS, KEDS and more recently LOVE - MADE
Above you can see a screen shot of the Stussy selection available now in Topshop. Will sending this brand mainstream effect the authentic brand image? I think so. Once a unique stylish brand, will become a common look, it will be bought from Topshop without any acknowledgement of its past.
I guess all we now have to wonder is which other street brands will the high street giants take under their wing?
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