I'm sure you're all aware of the phrase '4/20'. Established street wear brand 'HUF' have decided to celebrate the date and release a brand new collaboration. The date was founded by a group of students in the early 1970's who used to meet outside a school at 4.20pm to go and find a rumoured cannabis farm. It was originally called 4.20 Louis, but after many failed attempts at finding the crop; they shortened the name to 4/20.
This has become a cult Worldwide and now people celebrate this date and time by getting together, getting stoned, protesting and partying. An example of a celebration in Toronto (4/20 2013) is linked here.
I have blogged about the brand HUF before as it's one of my personal favourites, I feel they have out done them selves this year by releasing an exclusive collaboration with Snoop Dogg/Lion - whichever you prefer. Snoop is known for his love of the green, he has never tried to be subtle about it. I believe this collaboration is perfect for him.
It has only been released 6 days and already over half of the stock is sold out. The name of Snoop is big within HUF's fan base, so it was bound to fly out like hot cakes. It was obvious however when the collection was released which products would sell first; the ones that were still recognisable as HUF products. A perfect example of this is shown below, Snoop's image is shown but accompanied with the recognisable HUF logo.
A product that isn't selling so well is the HUF X SNOOP - JOE COOL TEE, this may be because the HUF name is only listed on the back and not on the front like the others. The design is not as likeable in my opinion and is a small print on the shirt. In my opinion keeping the traditional HUF logo is the answer to a successful collaboration - if you're going to spend that amount of money you want it to be recognised right?
This has become a cult Worldwide and now people celebrate this date and time by getting together, getting stoned, protesting and partying. An example of a celebration in Toronto (4/20 2013) is linked here.
I have blogged about the brand HUF before as it's one of my personal favourites, I feel they have out done them selves this year by releasing an exclusive collaboration with Snoop Dogg/Lion - whichever you prefer. Snoop is known for his love of the green, he has never tried to be subtle about it. I believe this collaboration is perfect for him.
It has only been released 6 days and already over half of the stock is sold out. The name of Snoop is big within HUF's fan base, so it was bound to fly out like hot cakes. It was obvious however when the collection was released which products would sell first; the ones that were still recognisable as HUF products. A perfect example of this is shown below, Snoop's image is shown but accompanied with the recognisable HUF logo.
 |
HUF X SNOOP - 420 TEE // WHITE |
In comparison to past collaborations this has to be one of the most established and prestigious. Others have included brands such as Diamond and Magic Number.
 |
| Selection of Snoop Collaboration products |
0 comments:
Post a Comment