So it has been announced that Solange Knowles is the new art director and creative consultant of Puma. Kicking her new placement off with her curvy legs kicking from the water in some statement new trainers.
'It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams,' Knowles says.
'I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artists, photographers, graphic designers to create activations that really celebrates both mine and Puma’s approach and philosophies.'
This is looking to be a great collaboration, looking forward to seeing what they produce!
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